~~ Katrina to endorse Xperia Smartphones ~~

Sony India is pleased to announce Katrina Kaif as its Brand Ambassador for Xperia range of Smartphones. The appointment of Katrina comes at a time when Xperia plans to magnify its presence and this association is expected to boost the brand's visibility in India.

Mr. Tadato Kimura, Head, Marketing, Sony India. "We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises Xperia's ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand." He added saying, "We welcome Katrina to the Sony family and we hope this association to be a phenomenal success."

On expressing her excitement, Katrina Kaif said, "I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman. And now with my association with Xperia, I look forward to explore the brand proposition even further."

In addition to having Kaif as a centrepiece in the print and electronic advertisement campaign, Sony will also launch an outdoor campaign, enhance shop-front display, organise roadshows and use cinema and digital platforms.

Sony has signed the agreement for two years initially with Katrina and she will be seen endorsing Xperia starting March, 2013.